Career Paths: Social Media Marketing. Student`s Book Podręcznik + DigiBook

Opis produktu:

`Social Media Marketing: Career Paths` is a publication designed for individuals working in social media marketing who wish to enhance their English language skills in a professional context.

The Student`s Book consists of three parts (Books 1-3), each comprising 15 chapters. Each chapter is dedicated to a specific thematic topic and contains texts embedded in a realistic context to facilitate the learning of specialized vocabulary. It also includes various exercises that allow for the integrated development of the four language skills: reading, listening, speaking, and writing. At the end of each of the three parts, there is an English-English glossary containing a total of over 400 terms and phrases. Sample topics include online communication methods, the use of social media in journalism, building a company`s image (public relations), advertising, marketing, and the impact of social media on contemporary culture.

The textbook comes with a code that enables the download of a digital version called `DigiBook.` DigiBook is an interactive counterpart to the printed publication, containing the full material from the printed textbook. Furthermore, students can complete tasks interactively and receive immediate feedback on correct and incorrect answers. DigiBook also provides access to audio recordings, videos, and a glossary. Access to DigiBook is valid for 36 months from the moment the code is activated.

Language proficiency level according to the Common European Framework of Reference for Languages (CEF): A1-B1.